August 22, 2012

most girls (more like all girls) dream of one day getting a tiny blue box.
THE tiny blue box...
the iconic blue box with tiny black initials on the front.
its famous, has made thousands of movie cameo appearances, celebrities gush after it, and its 175 years old.
....what are we talking about?
non other than Tiffany & Co. of course!
the legendary jewellery house that has been swooning the lovers of the world since 1837.
we happen to think they look fabulous for 175 years old!
Founded by Charles Lewis Tiffany and Teddy Young in New York City in 1837 as a "stationery and fancy goods emporium," the store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in Lower Manhattan.
The name was shortened to Tiffany & Co. in 1853 when Charles Tiffany took control, and the firm's emphasis on jewelry was established.Tiffany & Co. has since opened stores in major cities all over the world. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods, as there would be no haggling for the price. In addition, against the social norm at the time, Tiffany only accepted cash payments, and did not accept payments on credit.
The first Tiffany's mail order catalog, known as the "Blue Book," was published in 1845 in the United States; and it is still being published today.
a couple of images from one of my favourite campaigns!